Brief
This project celebrates how sharing food brings people together,
deepening connections and relationships.
HAY creates objects that transform culinary moments into playful,
memorable experiences-encouraging curiosity, delight, and
experimentation at every gathering.
Hyu
Charcuterie board set for HAY*
* This project has no affiliation with the brand.
Current charcuterie boards cause ingredients to mix, limit portability, and pose cleaning challenges, making elegant, practical food presentation harder than it should be.
Portability
Hard to carry or share beyond
the table, limiting experiences.
Convenience
Complicated use makes quick, spontaneous gatherings feel
stressful and messy.
Unclear Disposal
Food touching causes hygiene concerns, reducing comfort and user confidence.
Durability
Delicate parts can’t endure dishwashers, requiring time-consuming hand cleaning.
Background
From overwhelming instructions and anxiety to clarity and confidence—
NOVA transforms emergency moments into calm, controlled actions.
Branding Color Palette
Circular
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Colorful
Soft
Integration
Unified Form
Design Languages
Based on interviews & research
Hyu is a charcuterie board set designed to enhance meaningful interactions and strengthen connections with loved ones. With thoughtful compartments and modern aesthetics, it elevates food presentation while ensuring portability and easy cleaning for everyday gatherings.
Hyu - Charcuterie Board Set
Hyu fosters shared moments of culinary delight, transforming simple gatherings into meaningful experiences through elegant design and thoughtful functionality.
Hyu rests elegantly on a picnic mat, ready to serve.
A couple clinks glasses, savoring moments of togetherness.
The gentle curve of the plate provides stability for food placement,
while the sculpted handles of the fork and knife ensure a comfortable, effortless grip for smooth dining interactions.
Prototype Development
Exploring form, function, and materials through models and iterative testing to bring design concepts to life.